Ingredients

4 min read

Vitamin C, without the guesswork

What the percentage means, and when to use it.

Golden drop of serum falling from a glass dropper

Why 15%

Below 10% the brightening effect is mild; above 20% irritation rises without much extra benefit. Fifteen percent is the sweet spot for daily use.

Morning, under sunscreen

Vitamin C helps defend skin against daylight stress, so it works best in the morning, layered under SPF.

Keep reading

Woman applying a serum at a bathroom mirror in soft morning light

Rituals

3 min read

Cleanse, treat, protect. Why three steps beat seven.

Clear serum falling from a dropper onto an open palm

Ingredients

5 min read

A four-week plan for smoother skin without the sting.

Woman with a soft towel over her hair, face turned to a clear sky

Notes

3 min read

Texture first, then protection. Here is how to choose.

Three serum textures in glass dishes on a peach surface

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Clean, considered skincare. Every percentage on the label.

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